Strategy & Planning

The weaknesses of traditional strategic planning—characterized by endless reviewing document stacks of facts and figures—become visible when agility is needed in a rapidly changing world. We develop great strategies differently: less time running the planning process and more time engaging broader groups inside and outside the company, going beyond numbers and data, and mirroring the dynamics of the external environment.

  • generating insights on the basis of internal & external data and long-term market trends
  • identifying business-development opportunities
  • reallocating marketing and other corporate resources
  • building analytical and strategic marketing capabilities at key areas in the organization

Effective organizations drive strategy development as an ongoing process of ad hoc, topic-specific leadership conversations and budget-reallocation meetings conducted periodically throughout the year. We offer the right expertise to get more value from your strategic planning process:

  • Goal Setting enables agile strategy development
  • Performance Control supports periodic monitoring and taking insights into account that really matter
  • Roadmapping is a powerful support for planning your organization’s capabilities to ensure you meet your commercial or strategic goals.

Goal Setting

In order to keep all of your initiatives and planning focused, set specific concrete goals, create accountability for performance, and communicate the financial impact. We help you to pick the goals you really want to achieve, so you can maximize your strengths and minimize your weaknesses as a company.

  • Establishing a starting point with an assessment and auditing
  • Finding opportunities by generating insights
  • Use the full power out of targeting and segmentation
  • Plan the right resources and investments with what if analysis, forecasting and advanced simulations to increase planning security

Performance Control

With the addition of new marketing or sales channels there comes tons of new data. And each item gives certain clues to measure your organization’s real performance. By adding advanced analytics seamlessly into your performance control systems you will identify the right levers to produce better results in numerous areas.

  • Define right KPIs and easy-to-understand dashboards and reports
  • Detect new trends and competitive threats in the marketplace
  • Understand common characteristics over a certain period of time (Cohort Analysis)
  • Plug in to rich external data and analytics services
  • Use randomized testing to experiment with performance innovations on a small scale

Road Mapping

Road mapping can help you arrive at a shared vision of your organization’s future and an understanding of the key steps needed to realize that vision, presented in a way that is readily accessible to all your staff and stakeholders. We offer road mapping services through knowledge transfer, education and consultancy services.

  • Build and use of data and insights
  • Innovate more effective marketing
  • Plan analytics and technology
  • Set objectives relating to new products or services
  • Marketing and technology management including planning, executing, reviewing and transitioning
  • Business and value planning
  • Identify gaps and opportunities in customer engagement